Real work for real clients. Each project solved specific problems—crawl inefficiencies, indexation gaps, performance bottlenecks. Results measured in metrics that matter: crawl budget reduction, indexing accuracy, load time improvements.
A 45,000-page product catalogue was burning through crawl budget on pagination and faceted navigation. JavaScript rendering created duplicate content signals. The fix involved XML sitemap restructuring and robots.txt refinement.
Full breakdownEight country-specific domains needed consistent structured data. Each site had different CMS implementations and content structures. The challenge was creating schema templates that worked across platforms without manual editing.
Implementation detailsA decade-old content management system with 12,000 indexed pages. Server response times averaging 3.2 seconds. Duplicate content from URL parameter handling. Redirect chains going seven layers deep in some cases.
Audit findingsEvery technical SEO project starts with diagnostics. You need to understand what search engines see versus what exists. That gap—between server output and rendered content, between intended structure and actual crawl patterns—defines the work.
The solutions aren't dramatic. They involve XML sitemaps, robots.txt directives, canonical tag implementation, redirect mapping. You measure progress in crawl frequency changes, indexation ratios, Core Web Vitals scores. The work is methodical.
These three projects represent different technical challenges, but the approach stays consistent: audit current state, identify specific problems, implement targeted fixes, monitor metrics over weeks and months. No shortcuts exist in technical SEO.
Technical audits completed since 2022
Site migrations managed without ranking loss
Average crawl efficiency improvement
Average server response time reduction
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